Zoom prioritized one-click joins and reliable screen share over enterprise telepresence complexity. Developers adopted it for standups, pair programming, and remote interviews long before COVID — then usage exploded in 2020 when offices closed. Its APIApplication programming interface — a defined way for programs to talk to each other or to a service. and SDKSoftware development kit — tools and libraries for building software on a platform. powered embedded video in education and health apps.

Zoom became the default video layer for remote engineering teams.

Frictionless meetings made distributed standups and interviews routine.