Notion let startups replace Confluence, Trello, and Google Docs with linked pages and relational databaseA database structured as tables with rows and columns, queried with SQL — the dominant model for business data.s — `/code` blocks, templates, and team wikis in a single app. It became the default knowledge base for indie hackers and product teams who wanted flexible docs without Atlassian licensing.

Notion unified docs, tasks, and lightweight databases for modern teams.

Block-based pages made internal wikis approachable for non-engineers.